Trust and Corporate Service providers: what makes your brand keep the ‘trust’ amid COVID-19

As the crisis began spreading across the world, just over 50% of consumers indicated that coronavirus was impacting their day-to-day lives. Fast-forward to now and that number jumped to nearly 90%, who said they were feeling the daily impact of COVID-19.

Trust and Corporate Service providers are valuable legal entities for a lot of individuals and businesses. Building loyalty in a time of crisis can make or break a brand. Organisations are turning on a dime to improvise and make difficult decisions that will ultimately have lasting effects on their brands.

When asked what factors make clients trust brands more, the top three responses focused on:

  1. The well-being of clients
  2. The well-being of employees
  3. Not taking advantage of the crisis to maximize profits

To proactively inform and educate your clients, consider creating an announcement post (on social media platforms) and direct emails. Your post/email might include information about the measures you are taking to make your premises and employees safe, as well as your approach to handling client queries during this period.

It is vital to be responsive and to provide your clients with visibility and transparency during this period. Handling a high volume of inquiries whilst ensuring responses are timely and accurate is key. Equip your customer service team with guidelines and resources on how to best handle queries.

In the face of the COVID-19 crisis, Trust and Corporate Service providers must figure out how they can help and what actions can be taken that are consistent with their values and abilities. There is a real opportunity here to strengthen the bonds of trust with clients, listening to their needs and assisting where possible.

As Harvard Business Review reports, “When customers are separated from the work that’s being done behind the scenes to serve them, they appreciate the service less and then they value the service less.” Describe the steps you’re taking to mitigate risk and give them insight into the steps you’re taking to help.

While the road ahead may appear to be a long one, we believe that we will be able to overcome the difficulties by banding together, staying vigilant and showing up for each other. We at Agreus would like to remind everyone to stay safe, take sensible precautions and protect yourselves first and foremost. We are with you for the long term and are committed to provide proactive, responsive, and real-time support and develop new solutions as this complex situation continues to evolve.

If you would like to get in touch, feel free to contact us on the details below. Thank you.

To get in touch please email or you can also call us on

UK: +44(0)20 7043 1408

USA: +1 646 774 0220